I didn't know apprenticeships existed

When I finished sixth form, the only path anyone really spoke about was university. Even my careers advisor pushed me in that direction.

Apprenticeships weren't explained properly. No one told me what they were, how they worked, or how to actually get one. So when I decided I wanted to go down that route, I had to figure it out myself.

I applied, got rejected, learned, adjusted, and kept going until I secured a Project Management apprenticeship.

I made the most of it

During my apprenticeship I didn't just aim to get through it, I wanted to excel. So I took every opportunity that came my way. I interviewed executive directors, had meetings with Members of Parliament, and became the Early Talent Representative for the Midlands.

That led to me being awarded Apprentice of the Year by the Association for Project Management, my company's Unsung Hero award, and being named a finalist for two other apprenticeship awards.

Alongside my role, I spent time delivering careers fairs, workshops, and assemblies in schools and colleges. Speaking to students who were unsure, under-informed, and trying to work things out. Just like I was.

I now sit on the other side

I completed my apprenticeship and started my role as an Assistant Project Manager in Major Projects in July 2025. In April 2026 I was promoted to Delivery Manager in Digital Services.

But more importantly for you, I now also assess apprenticeship and graduate assessment centres.

That means I'm in the room when decisions are made. I see what gets candidates through and what gets them rejected.

I'm not guessing what works. I see it happen.

Why I started The Apprentice Coach

After finishing my apprenticeship, it became obvious how much of a difference the right guidance would have made earlier on.

I realised I could take everything I'd learned, from applying, from succeeding, and from assessing, and use it to help others get ahead.

That's why I started The Apprentice Coach.

Since launching, I've worked with people who have gone from constant rejections to securing interviews and offers with companies like EY, BP, BBC and Beazley. But more importantly, they now understand how the process actually works.

What you get from me

I don't give generic advice.

Everything I teach comes from real experience. Both going through the process myself and now assessing it.

Most people don't miss out because they aren't capable. They miss out because no one has shown them what's actually being looked for.

That's what I do.